Activate 360 is an events and activation agency based in Dubai. Together we shape brands, ignite growth and bring marketing into the real world, for corporate events, hospitality and brand activations across the GCC.
We build events using the best of the entertainment and hospitality world, and we understand both perspectives: the brand's objectives and the B2B detail behind them, and the guest who has to feel it.
More than 25 years in hospitality and F&B. Founded PLAYA Group in 2020, whose PLAYA Beach Club on Palm Jumeirah won a 2024 French Design Award. Director of operations and events for Bentley, Ferrero, Barilla and Danone, and former GM of C Lounge at Al Murooj Rotana.
A marketing strategist with more than 15 years across the GCC, including Red Bull and Philip Morris, where he worked on the IQOS Iluma launch. Works in English and Arabic.
Twenty years with Impact BBDO, including managing director of Impact Proximity Dubai and Impact BBDO Kuwait. Founded Initium Group in 2018 and co-founded KanGo, where he is CEO.
Also working withDanone · Mundipharma · Acqua Panna · Yahoo! · ADIB · Dr Sulaiman Al Habib · Mandrake · Arabian Centres · Kabrita · Saudi Tourism Authority · Nivea · Beiersdorf
From a boardroom breakfast to a stadium night, run by the same team.
