Store openings, stunts, launches, stadium nights, retail programmes and merchandise that travelled to 19 markets. A selection from across the GCC and beyond.
An in-store launch party in Dubai: the red brand world built inside the store, a photo wall for guests and creators, a lululemon claw machine, a DJ booth in front of the Made to Feel backdrop, and dancers performing for a packed entrance.
A Saturday Long Run for adidas Running and FRAME Run Club: mobility session, Maurten fuelling workshop, a branded shoe trailer and a 15 km test run along Dubai Canal.
A store opening with the full collection on show, and an immersive beach night with live art and performers.
A giant bucket delivered by helicopter. A product moment turned into a spectacle.
Captain Sanders arrived by jet ski on a packed Dubai beach.
A cheering device inspired by the mirwas, one of the five main instruments of Qatari music. Designed, produced and delivered for the World Cup.
Official merchandise sold through a dedicated web shop, rolled out to 19 markets in two months. Continued for AFCON and Paris 2024.
Branded stands in store across KSA, the UAE and Kuwait, backed by a microsite where shoppers created an avatar and followed their 14 days.
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Official merchandise partner: branded merchandise and giveaways for the authority's campaigns and events.
A floating lounge that gave guests a private, unhurried moment with the car.
Mandrake Hotel in London, Chopard Imperiale at Burj Al Arab, London Fashion Week and the Moët & Chandon crystal launch.
A launch event for the luxury car marque, built around the moment the car is revealed.
Gala dinners and award nights with the full stage production: LED stages and tunnels, aerialists, ballet, live musicians and dancers, and a hospitality team looking after every table.
A giant Sadia egg installed in the mall as a photo moment for families, with a branded stand built around it.
A live cooking stage for Barilla: a chef cooking to order in front of a branded pantry wall, so guests taste the product, not just see it.
A launch built around an immersive pink floral wall, the entrance and the photo moment every guest stopped for.
An interactive gallery with screens and portrait walls, a traditional coffee service and a full guest welcome for a VIP opening.
Stadium shows and ceremonies, including the Arabian Gulf League champions ceremony, and music nights such as Rotana Music with Anghami.
National Day celebrations, including the parade through Downtown Dubai with Emaar.
Ramadan stands taken from 3D render to real build, a Halloween activation and a Kinder Bueno football experience.
Activia and Actimel at Taste of Dubai, the Activia marathon in Saudi Arabia, Floward in the malls, Nutella for Saudi National Day and the Arabian Centres festival.
A VR booth that let visitors step into the country's landscapes, turning a stand into a short trip to Oman.
Large-scale concept events built on technology: the Matrix, a Kinetic Wall, the Phyxel Screen and a Holographic Theatre.
Conferences and launches for tech brands, including Twitter's #LetsGoFootball event and the official launch of Oath.
Giveaways and pouches, Nivea gift sets, glorifiers for spirits brands, and trophies for TikTok and Caterer Middle East.
Microsites for Raffaello, Activia and Kinder Time, a community event for ADIB, and trained promoters who know the product, not just the script.
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