Events & Activation · Dubai
We turn brands into experiences.
Corporate events, hospitality, brand activations and promotional merchandise across the GCC and beyond.
Trusted by
Selected work
View all 26 projects
Moments people film and share.
What we do
All services
Three ways we bring a brand to life.
01Brand activations
Store openings, mall activations, sampling, stunts and roadshows people stop for.
02Launches & hospitality
Product reveals, luxury launches, galas and conferences, designed around the guest.
03Promotional merchandise
Merchandise people keep, sourced and delivered in more than 55 countries.

Case study · Danone
Activia 14-Day Challenge
- The brief
- Get shoppers in three markets to take the Activia 14-day challenge, in store and online.
- What we delivered
- Branded stands in store across KSA, the UAE and Kuwait, and a microsite where shoppers created an avatar and followed their 14 days.
- The result
- 12.6Mviews68Mimpressions3markets

Who we are
Tailor-made, from the first idea to the last guest.
A Dubai team that plans, builds and runs events and activations end to end. We understand both sides of the room: the brand's objectives, and the audience that has to feel them.
- 55+countries reached through our merchandise network
- 20+regional and multinational clients
- ISO 9001certified, SEDEX endorsed
- Global Identitybrand merchandise network member
Clients
Regional and multinational brands.
Next up
Let's create your next brand moment.
Tell us the objective. We'll come back with the concept, the plan and the numbers.